Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from the thenorthblue.com.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. When you browse the Site, we also collect information about the individual web pages or products you view, the web pages or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."
We collect device information using the following technologies:
- "Cookies" are data files placed on your device or computer, often containing an anonymous unique identifier. For more information about cookies and how to disable them, please visit http://www.allaboutcookies.org.
- "Log files" track actions on the site and collect data including your IP address, browser type, ISP, referring/exit pages and date/time stamps.
- "Web beacons", "tags" and "pixels" are electronic files used to record information about how you browse the site.
When you make a purchase or attempt to make a purchase through the Site, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal email address), email address and telephone number. We refer to this information as "Order Information".
When we talk about "personal information" in this Privacy Policy, we are talking about both device information and order information.
HOW DO WE USE YOUR PERSONAL INFORMATION
We generally use the order information we collect to fulfil orders placed through the website (including processing your payment details, to arrange shipping and to provide you with invoices and/or order confirmations). In addition, we use this order information to:
- Communicate with you;
- screen our orders for potential risks or fraud; and
- When consistent with the preferences you have shared with us, to provide you with information or advertisements regarding our products or services.
We use the device information we collect to help us screen for potential risks and fraud (in particular your IP address) and more generally to improve and optimise our website (for example, by generating analytics about how our customers browse and interact with the website and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your personal information with third parties to help us use your personal information as described above. For example, we use Shopify to operate our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the site -- you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing messages that we believe may be of interest to you. You can learn more about how targeted advertising works by visiting the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you may opt-out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.
MUST NOT BE SPORED
Please note that we do not change our site's data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a resident of Europe, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact details below.
If you are a resident of Europe, we also note that we process your information to perform contracts we may have with you (for example, if you place an order through the Site), or otherwise to pursue our legitimate business interests set out above. In addition, please be aware that your information will be transferred outside of Europe, including to Canada and the United States.
STORAGE OF DATA
When you place an order through the Site, we will retain your order information for our records unless and until you ask us to delete that information.
CHANGES
We may update this Privacy Policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.
MINORS
The site is not intended for persons under the age of 18.
By using our website, you (the visitor) agree that third parties may process your IP address to determine your location for currency conversion purposes. You also agree to this currency being stored in a session cookie in your browser (a temporary cookie that is automatically removed when you close your browser). We do this so that the currency selected remains selected and consistent when you browse our site, so that prices can be converted to your (the visitor's) local currency.
CONTACT
If you would like further information about our privacy practices, if you have any questions, or if you would like to make a complaint, please contact us by email at sales@thenorthblue.com.